Workflow Corp / Brand system / 01
Useful work.
A clear form.
A practical identity for turning work you figured out with Codex into a workflow you can run and improve.
A name for the thing you keep.
Workflow Corp is the company. A workflow is the reusable method. A run is one execution of it.
The soft WA single rounded path. It gives a technical product a human, approachable signature.
Give it roomKeep at least half the mark’s height clear on every side. Use the mark at 24px wide or larger.
Keep it simpleUse dark ink on light surfaces, or white on dark. Keep the shape and proportions fixed.
Quiet color. Clear meaning.
White space carries the page. Lavender gives work a focus. Sage gives a completed result a place.
Paper
#FCFCFAPage background
Ink
#171817Text and primary actions
Lavender
#EFEDF6Selected and open states
Sage
#DCE4D8Completed results
Supporting values: white #FFFFFF · muted text #5C5E65 · borders #DEDEE4 · focus #6D5E9A. Put dark text on light accents.
Plain words, well set.
Two open-source typefaces. Instrument Sans gives the product its voice. IBM Plex Mono makes files and commands easy to identify.
Build. Run.
Improve.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Headlines, body copy, navigation, and controls.
outbound
.workflow
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Files, commands, inputs, and short execution labels.
Display / 64–72Build and run.Heading / 36–44Keep what you figured out.Body / 16–18Run your workflow with your existing tools.Label / 12–14Open-source SDKLead with the action.
Tell a builder what they can do. Then name the product and explain how it helps.
ActionBuild. Run. Inspect. Change. Continue. Use direct verbs and name the result.
ProductA reusable workflow, built from the method that worked. An SDK that runs it with your tools.
StoryYou worked with Codex until the task worked. Now keep that method and use it again.
One system, in use.
Base UI provides control behavior. Shared tokens provide the look. These are the same components used on the homepage.
One primary action. Use a text link or outlined button for the next choice.
Use the name of the job it does.
Outbound research · Results saved
Component example only
Use the criteria in criteria.md.
Pair color with a label and an icon. Reserve error color for work that needs attention.
--radius-panel: 16pxSpacing4, 8, 12, 16, 24, 32, 48, 64, and 96px. Use space to group related work.
Shape8px for controls. 16px for panels. Full rounding for primary buttons. Borders before shadows.
Motion180ms for state changes. Animate in response to an action. Honor reduced motion.
One clear offer. One useful example. Room to understand both.
See the homepage